Infused with patented OLAPLEX Bond Building Technology, this customizable toning shampoo strengthens, softens and neutralizes unwanted yellow tones for brighter, more manageable hair.

Key benefits:
– Brightens all blonde, lightened and grey hair
– Repairs and maintains bonds within the hair
– Eliminates frizz and flyaways
– Reduces breakage

If you want to know more
This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suitable for all blonde, lightened, and gray hairnatural or stylist-created, root-to-tip or balayagethis non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. Its scientifically proven to boost all blondes three times brighter*.
(*compared to top purple shampoos)

Suitable for all hair types.PARABEN FREE | SULPHATE FREE | CRUELTY FREE